Drake’s London is one of those brands that has come a long way since I first visited their crowd-packed stand at Pitti, where they grew a reputation for the finest ties and scarfs.
Originally founded by Michael Drake back in 1977, Drake’s was the go-to haberdashery in London, providing high-end accessories to local boutiques. It wasn’t until 2010 when Michael Hill and Mark Cho from the Armoury took over the project that the brand made the jump to become one of the most coveted tailoring labels in the menswear sphere.
Besides the trademark accessories, Drake has evolved and now provides a comprehensive range of quality garments, that despite having its roots in tailoring and preppy style, easily adapts to what I like to call casual contemporary chic.
To top it off, their collections are always outstandingly portrayed in creative lookbooks and the SS20 iteration is no exception. Merging beautifully styled looks with collages and iconic photos from Palm Springs, the result is simply superb.