By now there’s no need to go deep into why I love Norwegian Rain so much: simply put there’s nothing like it on the market and I feel utterly lucky to be part of their team. While you could say my opinion is biased, let me start by saying I fell in love with their project way before joining it. Furthermore, the collections speak for themselves and if you take a moment to further inspect them, I’m sure your opinion will not diverge from mine.
The sheer functionality of Norwegian Rain raincoats is superb, withstanding both rain and wind indefinitely, while their unique Japanese-inspired designs add just the right amount of elegance and individuality. Despite highly technical in essence, with thoroughly researched recycled fabrics at its core, the sartorial construction allows the high-tech to remain hidden. Then it comes down to the small details: padded interiors, cashmere linings, horn buttons, removable storm flaps, hoods and belts, the works.
SS19 it’s not only about new styles, patterns and pastel shades, but an in-depth look at the trademark designs to improve them to perfection. Better trimmings and construction allow for elegant draping, ensuring the raincoats don’t reveal the lining when worn opened. Sartorially inspired pinstripe fabrics make their way into the lineup, along with color blocking and the recently added waterproof apron. The accessory range remains strong with hats, shoes and 3 bag styles: backpack, tote and weekender, all waterproof as required.