The iconic designer chose to present its SS23 collection in California, in an expansive event that incorporated many of the brand’s labels such as RRL, Polo and Purple Label. The collection aimed to materialize Ralph Lauren’s dream of living in California and the unique mix of “grit, glamour, energy and inspiration”.
As one could expect, the show was a reminder of why Ralph Lauren remains one of the quintessential designers around. The ability to understand different consumers and lifestyles and adapt its lines to cater to their needs is unparalleled. It is also a phenomenon how a brand with such a strong personality is able to keep on feeling fresh year after year, delivering outstanding pieces and inspiring consumers and fashion professionals with its unique styling.