Beyond Fabric was created in 2010 as a personal menswear and lifestyle blog and a means to let my voice be heard. Although my love for clothes and style was ever present throughout my life’s course, it was kept dormant as I established a career in Civil Engineering where I graduated as Master. However, few years into my professional life proved enough for me to take a chance and pursue my life long dream of working in fashion. In 2010, after founding Beyond Fabric, the blog’s growing recognition opened doors in the fashion business, allowing me to take the leap and make this much sought transition.
My journey in fashion has been one of the most fulfilling and eclectic yet, allowing me to acquire a wide range of skills, from design to marketing, communication and sales. After working as manager at high-end menswear store Por Vocação, I moved on to assume roles of Marketing, Communication and PR Manager at premium shirtmaking companies, major distributors, retailers and renowned brands. I also work as a consultant for branding, product development/production and as a stylist at Farfetch.
Furthermore, the blog pushed me to develop photography skills I nowadays use to cover Streetstyle at Fashion Events for Magazines such as GQ, Fucking Young or Plaza Uomo and to shoot editorials and lookbooks for fashion brands.
Beyond Fabric continues to grow and establish its rightful place among a renowned list of menswear blogs and websites, always maintaining its focus on delivering a personal take on the importance of clothes in one’s projected and perceived image. It has grown to a strong personal brand that is an extension of my vision and aesthetic, which ultimately culminated with the creation of its homonymous label.
This website aims to bring together Beyond Fabric’s universe under one roof, curating content from its remaining media channels, namely Tumblr where the blog made its debut. I hope you enjoy it!
Miguel Amaral Vieira
Editor in Chief: Beyond Fabric